Donald Patrick Lim


Innovate or Die: Digital Transformation for the Travel & Tourism Industry

Dr. Donald is a student of management, being a product of the management program of the Ateneo de Manila University, finishing his MBA with distinction from Murdoch University, and his Doctorate in Business Administration from the University of Phoenix. He also has a diploma in Interior Decorating, a Diploma in Executive Management, a Diploma in Hotel and Restaurant Management and has finished Pelmanism from the Pelman Institute in Sydney, Australia. He imparts his knowledge by teaching different courses at well-renowned educational institutions namely Asian Institute of Management, De La Salle University, University of Asia and the Pacific, Bradford University, and San Beda College.

Dr. Donald is an exceptional man indeed as he is one of the only 24 Certified Professional Marketers in the country, and one of the first in the Philippines to be awarded the Certified Entrepreneur title by the Canadian Institute of Entrepreneurship. He is the first awardee of the Agora Award for Marketing Communications by the Philippine Marketing Association, a 2015 Young Global Leader conferred by the World Economic Forum, and the only Filipino to receive the DMN 40 under 40 awarded in New York. He was recently awarded the The Outstanding Young Men (TOYM) Award for Community Building in Digital Media. On top of these, he was conferred Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the Young Market Masters Award in Online Marketing by Mansmith and Fielders, and is the first recipient of the Digital Leader of the Future award conferred at the World Brand Congress in Mumbai, India.

He is the youngest to serve as President of the Philippine Marketing Association and the founding president of the Internet and Mobile Marketing Association of the Philippines. He sat as a board of Governor of the Management Association of the Philippines, currently being its Vice President, and was a past board of director of the Manila Junior Chamber. Finally, Dr. Donald served as a board of Trustee of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children with cleft lips, and a board of trustee for the World WildLife Fund Philippines and the Knowledge Channel Foundation.

Dr. Donald was a Chief Digital Officer of ABS-CBN Corporation, a Chief Innovation Officer of McCann Worldgroup Philippines and Managing Director of MRM Manila. He was the former President and CEO of Yehey! Corporation and also President and CEO of Media Contacts Manila

At present, Dr. Donald Patrick Lim is the Country CEO of the Dentsu Aegis Network Philippines.